Wednesday, January 27, 2016
Social Media Campaign Plan
Title of Facebook Page: Trigger Control Firearms Training
Theme/Mission Statement:
The training solution for everyday people and families. Regardless of your experience level or knowledge of firearms, we are here to help you become confident and comfortable with your choice in personal security, recreational, and other shooting options.
Market Personas:
1. Todd is your everyday Joe. He wakes up early in the morning to head to his office cubicle where he spends eight hours a day on his computer performing his daily tasks. After a long day at work, Todd comes home and flips on the television to watch news as he eats his dinner. The hot topic of the day is the issue of gun control and what politicians are trying to do about it. Todd is someone who thinks guns are a good thing but has never actually shot one. Over the next week or two the same issue of gun control appears quite frequently. Todd decides he wants to take some beginner classes.
2. Christine and Joseph have been married for fifteen years and have three kids. They live ten to fifteen minutes outside of the downtown area are of the city in which they live. The city they live in has a typical amount of crime for its size. Christine and Joseph's neighbors have been broken-in into several times over the last few months and the two want to be able to protect each other and their kids. Joseph is a little more experienced with guns than Christine but both have their concealed carry permits. With the crime rate being a little higher than normal in their neighborhood as of late, they want to seek out a local firearms instructor for some lessons.
3. Matthew and Tiffany are partners in the police force. They have been heavily trained in the usage of using hand-guns and other firearms. They both know the importance of having a gun for personal protection and the protection of others. The two of them have often looked for ways to help promote the importance of maintaining the rights guaranteed to them in the Second Amendment. In an effort to help the community, they began looking for a reputable instructor who knows what he/she is doing. Because they are so busy with their personal jobs, they need help to train and make aware of the issue of gun control.
Cross Promotions/Tactics/More Compelling Ideas:
1. Make sure the company slogan is on the Facebook page
2. Have a hyperlink to my dads official company page
3. Cross promote by maybe creating an Instagram account or use my personal Instagram account to post content on Facebook
4. A possible redesign of the page
Facebook Page URL: https://www.facebook.com/triggercontrolfirearmstraining/
Monday, January 25, 2016
Well Informed #1: Racism 2.0
"I have a dream that...little black boys and little black girls will be able to join hands with little white boys and white girls as sisters and brothers."- Dr. Martin Luther King Jr.
Just this past week, members of this great country were given the opportunity to commemorate the life of one of America's greatest hero's. This was a man who defended an idea and belief to his death. This idea of equal rights for all was not just shared by Dr. King but shared by human beings around the world, no matter the color of their skin.
The Merriam-Webster Dictionary defines racism as the "poor treatment of or violence against people because of their race" or "the belief that some races of people are better than others." Ever since slavery was introduced upon American soil, the idea of white dominance had taken flight. From that time till the ending of segregation, blacks were the ones receiving the whippings (literally and figuratively). As America began to adapt to the new lifestyle of equalization, racism never quite left as so many hoped it would.
In today's world, the evidence of racism still exists as it looms over this country's society. It has taken on a new shape as society has evolved over the last fifty to sixty years. Those in whom believe their race to be of some sort of superiority are finding ways to belittle those in who they deem to be of less value and worth. Unfortunately, those with black skin are still experiencing the brunt of the attack and yet it again, it is the whites who lead the charge.
As I began writing this assignment, I went to my Facebook feed to see what I could find on the topic of racism, hoping the content was fighting against it not adding wood to the fire. To my dismay, I found no such posts from my friends, family and acquaintances on the topic of racism. I then decided to search particular hashtags, such as #racism, #racismisreal, and #mlk2016. There was a numberless amount of posts with these hashtags, indicating there were people who care for all people regardless of skin color. The posts were anywhere from memes to articles to blogs. People of all statuses were chiming in and using their voice to share their opinions on what was happening out in the world and especially here in the United States. I would like to share a couple of those posts and elaborate on my thoughts about them.
Post #1-
http://www.usworldreport.com/what-actual-racism-looks-like-h/#
This particular video clip shows an act of violence as a result of pure racism. A sister and a brother were walking through a park in Indianapolis, Indiana. The two were of Caucasian descent. As they made their way through the park, a group of black females began to gang up on the two siblings. Since the sister was older and bigger than her brother, the gang focused in on her. The ring leader began violently punching, kicking and pulling the girl's hair out. After getting out of the situation, the white girl grabbed her brother's hand and began walking away from the group. Soon after the siblings got a few yards away, the ring leader chased them down and again began attacking each sibling; throwing the young boy to the ground. As the "excitement" was happening, you could hear the crowd continue to cheer on their leader as she walloped on her prey. Eventually the gang let the two go and the video stopped. I couldn't help but feel sick to my stomach as I watched that video clip. I was heart broken to see so many people gang up on other helpless human beings and physically/emotionally abuse them.
Post #2-
http://www.cnn.com/2015/06/18/us/charleston-south-carolina-shooting/index.html
Last summer, a shooting took place at a church in Charleston, South Carolina. A young, Caucasian man had attended a Bible study class which consisted of all black people. After spending some time in the class, the man rose to his feet and declared that he was there to kill black people. He had opened fire and killed nine of the individuals who were attendance. This story instantly became national news. Society began to mourn because of this violent act that had taken place. An act that was purely out of hatred for a race that was deemed less than that of the shooters.
Racism is a horrible thing. It has lead many individuals to commit horrendous crimes against other people. Individuals with racist intent don't take the time to get to know those who are different from themselves. They don't take the time to understand and appreciate the differences. I have spent time with many people from all over the world. I have been among Africans, Indians, etc. and I love them and their culture. They have taught me valuable lessons and I look at them no differently than I would my friends. As a matter of fact, many of them are my friends and I am grateful to know them. Racism is a problem that can only be solved on an individual basis. As people take the time love others and view everyone as equals, then change will come. It has got to start somewhere. So why not choose to make a change in society by sharing my thoughts and feelings through social media? No harm in my eyes.
Just this past week, members of this great country were given the opportunity to commemorate the life of one of America's greatest hero's. This was a man who defended an idea and belief to his death. This idea of equal rights for all was not just shared by Dr. King but shared by human beings around the world, no matter the color of their skin.
The Merriam-Webster Dictionary defines racism as the "poor treatment of or violence against people because of their race" or "the belief that some races of people are better than others." Ever since slavery was introduced upon American soil, the idea of white dominance had taken flight. From that time till the ending of segregation, blacks were the ones receiving the whippings (literally and figuratively). As America began to adapt to the new lifestyle of equalization, racism never quite left as so many hoped it would.
In today's world, the evidence of racism still exists as it looms over this country's society. It has taken on a new shape as society has evolved over the last fifty to sixty years. Those in whom believe their race to be of some sort of superiority are finding ways to belittle those in who they deem to be of less value and worth. Unfortunately, those with black skin are still experiencing the brunt of the attack and yet it again, it is the whites who lead the charge.
As I began writing this assignment, I went to my Facebook feed to see what I could find on the topic of racism, hoping the content was fighting against it not adding wood to the fire. To my dismay, I found no such posts from my friends, family and acquaintances on the topic of racism. I then decided to search particular hashtags, such as #racism, #racismisreal, and #mlk2016. There was a numberless amount of posts with these hashtags, indicating there were people who care for all people regardless of skin color. The posts were anywhere from memes to articles to blogs. People of all statuses were chiming in and using their voice to share their opinions on what was happening out in the world and especially here in the United States. I would like to share a couple of those posts and elaborate on my thoughts about them.
Post #1-
http://www.usworldreport.com/what-actual-racism-looks-like-h/#
This particular video clip shows an act of violence as a result of pure racism. A sister and a brother were walking through a park in Indianapolis, Indiana. The two were of Caucasian descent. As they made their way through the park, a group of black females began to gang up on the two siblings. Since the sister was older and bigger than her brother, the gang focused in on her. The ring leader began violently punching, kicking and pulling the girl's hair out. After getting out of the situation, the white girl grabbed her brother's hand and began walking away from the group. Soon after the siblings got a few yards away, the ring leader chased them down and again began attacking each sibling; throwing the young boy to the ground. As the "excitement" was happening, you could hear the crowd continue to cheer on their leader as she walloped on her prey. Eventually the gang let the two go and the video stopped. I couldn't help but feel sick to my stomach as I watched that video clip. I was heart broken to see so many people gang up on other helpless human beings and physically/emotionally abuse them.
Post #2-
http://www.cnn.com/2015/06/18/us/charleston-south-carolina-shooting/index.html
Last summer, a shooting took place at a church in Charleston, South Carolina. A young, Caucasian man had attended a Bible study class which consisted of all black people. After spending some time in the class, the man rose to his feet and declared that he was there to kill black people. He had opened fire and killed nine of the individuals who were attendance. This story instantly became national news. Society began to mourn because of this violent act that had taken place. An act that was purely out of hatred for a race that was deemed less than that of the shooters.
Racism is a horrible thing. It has lead many individuals to commit horrendous crimes against other people. Individuals with racist intent don't take the time to get to know those who are different from themselves. They don't take the time to understand and appreciate the differences. I have spent time with many people from all over the world. I have been among Africans, Indians, etc. and I love them and their culture. They have taught me valuable lessons and I look at them no differently than I would my friends. As a matter of fact, many of them are my friends and I am grateful to know them. Racism is a problem that can only be solved on an individual basis. As people take the time love others and view everyone as equals, then change will come. It has got to start somewhere. So why not choose to make a change in society by sharing my thoughts and feelings through social media? No harm in my eyes.
Tuesday, January 19, 2016
On the Media #1: Why One Mexican Journalist Said 'No' To An El Chapo Exclusive
The On the Media clip I chose to listen and respond to for this week's assignment was called Why One Mexican Journalist Said 'No' To An El Chapo Exclusive. El Chapo has been a hot topic among news stations across the country ever since his interview with celebrity actor Sean Penn. Due to the trending topic of El Chapo, this audio clip was an interview between On the Media's Bob Garfield and El Universal's Raymundo Riva Palacio (featured below). Palacio happens to be the man that declined the chance to interview El Chapo. This exchange dives into Palacio's side of the story and how he really feels about saying no to interview one of Mexico's most influential people.
In 2008, Raymundo Riva Palacio was the managing editor for one of Mexico City's biggest newspaper companies: El Universal. In the same year, Palacio was given the chance to have an exclusive interview with El Chapo. This was a man who could be found in the higher ranks of the Mexican drug cartel world. Palacio knew immediately that this was a story he did not want to write.
In backing up his answer to say 'no,' Palacio used three reasons to support his choice. First, he felt the interview with El Chapo was a trap. He wanted to take whatever safety precautions he could in order to protect himself and everyone else that would be involved. There was a real possibility that El Universal would be brought right into the heat of the cartel wars. The realization that the newspaper company could be seen as taking sides in a messy battle would result in having targets placed upon their backs by rivaling cartels. He understood no journalist would make it out alive if the interview took place.
Secondly, Palacio knew that once a deal had been struck, things were to be done a certain way. The common phrase "my way or the highway" seems to sum up El Chapo's personality. This in itself would send up red flags in any Mexican journalists' mind. He said in the interview that El Chapo would be using the newspaper company as his personal mouthpiece. He could say what he wanted when he wanted to say it.
Third, there was no threat from the publisher to get the interview and story done. Garfield asked the question about the possibility of having the newspaper lose a ton of money. Palacio responded confidently that the publisher said it would not be an issue.
In trying to understanding the meaning behind the interview, I tried to look at it through various contexts: psychological, social, and cultural. By using the contexts, the meaning to me becomes simple; when deciding whether or not to do something, avoid the choice if the risks outweigh the reward. It was a theme I identified throughout the interview. Palacio's reasons to why he did not take the interview are evident to this meaning. I want to delve a little more into the various contexts to help clarify how I identified the meaning.
To begin, I tried to understand what was going on in the mind of Raymundo Riva Palacio in 2008. He shared with Bob Garfield several times how dangerous it would be to have an interview with El Chapo. He specifically made mention of the numerous deaths that had taken place of journalists at the feet of El Chapo. I can only imagine the fear that had been built up inside of him over the years as he was exposed to situations like that. For reasons such as these, the mental make up that Palacio had shaped, helped to form and mold the psychological context of the interview.
Palacio had seen how El Chapo manipulated journalists, etc. into becoming his puppets. He knew that El Chapo had an advantage in the social world of Mexico because he controlled so many of them. When one person has so much influence, change happens. People start to identify who controls what. Palacio understood this and knew he nor anyone that worked with/for him should be associated with El Chapo.
The final context that I wanted to address was the culture aspect of the situation. I wanted to compare American journalism to Mexican journalism. In the beginning of the audio clip, Bob Garfield began by telling a brief synopsis of the Sean Penn experience with El Chapo. As he continued, he identified a key point of American journalism and that is Americans will do anything and everything within their power to get what they want. In this case, we heard the bit of envy displayed because by a journalist who wanted to be the one to have that exclusive interview. To me, just basing my opinion off of the nine minute audio clip I listened to, Mexican journalism seems to be on the opposite side of the spectrum. They didn't want the interview due to the threat of losing their lives. Where as the Americans wanted the opportunity to cross the line and put their life at risk to get valuable information. I'm not sure a newspaper company would stay in business if they weren't printing the top stories, but we can see that the publisher of El Universal in Mexico City was okay with Palacio not pursuing the story.
In conclusion, I wanted to wrap up with some final thoughts I had about the interview and what I will take away with me. I was taught that as a journalist, it is your responsibility to bring the news to the people. Sometimes that would require long days, poor weather and hazardous conditions. When becoming a journalist, you accept and understand this requirement. Yet, as a human, the well-being of yourself and others plays an important role too. So now a journalist is faced with the decision of fulfilling the requirement of being a journalist or making sure that one is out of harms way. If I were to put my self in Raymundo Riva Palacio's shoes, I would have reacted in a very similar manner. To me in this particular incident, knowing my life could very well end, I'd make sure I avoided the situation that would bring that catastrophe upon me. The risks outweigh the reward.
Monday, January 18, 2016
Facebook Campaign Page Idea
For this social media campaign assignment, I want to take over the Facebook page for my dad's company: Trigger Control. Through this company, my dad helps our fellow Americans by teaching concealed carry permit classes and gives personal instruction for those who desire it. Growing up around guns has helped me appreciate the importance of being able to exercise the Second Amendment of the U.S. Constitution. By managing his page, I hope to not only grow his business but to share my voice with others by informing them how important it is to keep and exercise our Second Amendment.
Wednesday, January 13, 2016
Assignment One: #SOTU, Comm 3480
As I take some time now to reflect on my experience of watching my first State of the Union Address, I sit here contemplating over what I should say. I have the desire to be able to express my honest and personal opinion of the speech. I went into the this having pre-conceived notions of what I would hear and how I would feel when I listened to President Obama. In all honesty, I walked away from the speech with a different conclusion than I thought. In writing the rest of my response to the speech, I hope to express all these notions in an adequate manner.
In the days and hours proceeding the speech, I had heard somewhere along the grape-vine that Obama's final address would be of the legacy and successes he has had during his tenure as the President of the United States. Depending on the side one supports, Obama would be seen as either tooting his own horn or expressing the success the nation has had while under his regime. The speech in my eyes was actually a combination of the two. Going into the speech, I had anticipated the event to be solely that of tooting one's horn. I stand corrected and also surprised. Though I do not agree with many of President Obama's policies, I found myself agreeing and supporting a few he expressed in his speech. For example, he mentioned the importance of lowering tuition for college students and going as far as paying for the schooling of those who attend a two year community college. Attending a community college was the route I took and so that part of his speech had a personal effect on me.
What rhetoric stirred things up on your social feed?
Political comments appear very rarely on my wife and I's Facebook account. We have friends from all various backgrounds who believe and express different ideas. From the pool of friends that we share, I expected to see a fair amount of comments on behalf of the State of the Union. With all of the anticipated remarks, I assumed the majority of them would be from the eyes of Conservatives, taking shots at what President Obama had to say. The speech came and gone and I was left with a total of two comments. One was a snapshot of President Obama on the television screen with the caption saying, "State of the Union. @whitehouse." The second post I saw was of this picture.
In the days and hours proceeding the speech, I had heard somewhere along the grape-vine that Obama's final address would be of the legacy and successes he has had during his tenure as the President of the United States. Depending on the side one supports, Obama would be seen as either tooting his own horn or expressing the success the nation has had while under his regime. The speech in my eyes was actually a combination of the two. Going into the speech, I had anticipated the event to be solely that of tooting one's horn. I stand corrected and also surprised. Though I do not agree with many of President Obama's policies, I found myself agreeing and supporting a few he expressed in his speech. For example, he mentioned the importance of lowering tuition for college students and going as far as paying for the schooling of those who attend a two year community college. Attending a community college was the route I took and so that part of his speech had a personal effect on me.
What rhetoric stirred things up on your social feed?
Political comments appear very rarely on my wife and I's Facebook account. We have friends from all various backgrounds who believe and express different ideas. From the pool of friends that we share, I expected to see a fair amount of comments on behalf of the State of the Union. With all of the anticipated remarks, I assumed the majority of them would be from the eyes of Conservatives, taking shots at what President Obama had to say. The speech came and gone and I was left with a total of two comments. One was a snapshot of President Obama on the television screen with the caption saying, "State of the Union. @whitehouse." The second post I saw was of this picture.
The funny thing about this particular post was that the comment came from a friend who is lives in Finland. This got me thinking about why so very few of my friends poste about the speech on Facebook and how no one I follow made a remark on Instagram. I think a good portion of it is that people simply just don't care or have any desire to know about what is happening in the political world. Others I would say are to afraid to express their personal opinions and beliefs on a social media website or app. I can understand why these people feel the way they do because I am one of them. I think that the fear of being ridiculed for certain beliefs is quite present.
Were you affected by the rhetoric and/or your social media feed?
To be completely honest, I was rather looking forward to seeing the buzz on social media around the State of the Union. I was curious to observe the thoughts of others throughout the speech. I have to say I was a little disappointed when I only noticed only two posts from either of my two social media platforms. With the posts being few and far between, I took to searching the #sotu to find out what the nation was having to say about the speech. Through Facebook, I found that the majority of posts were fairly even in regards to those who would call themselves "Obama-haters" and those who think Obama was/is the greatest president since Lincoln and Washington. I noticed words such as joke, stupid, and greed in reference to putting Obama in a negative light. Yet words like optimism and hope were said that helped shine positive light his direction.
I need to give credit where credit is due. President Obama is a very good orator. He has a way with words, or at least his speech writers do, that allows him to connect and inspire his audience. I have never seen so many people out of their seats and applauding during one speech; maybe all of the State of the Unions are this way. I felt he did a great job at convincing those who still fully support him and his policies. As someone who doesn't share the same political views, I didn't necessarily feel a change within myself. I did mention earlier that there were a few points he said which were common ground between ourselves. Yet, for some strange reason this lady was the topic of just as many posts as Obama. Go figure.
Subscribe to:
Comments (Atom)




