Beaux Yenchik COMM3480

Wednesday, April 27, 2016

Final Post

Social media is a platform form which individuals share all sorts of information about what is happening in their daily lives. The content can range anywhere from selfies on Instagram to a heartfelt plea listed on Facebook for needed help about a worldwide catastrophe happening thousands of miles away. It is a channel for which good can make a very strong presence as it can bring people together in countless ways.

Unfortunately, just as everything else in life, there has to be some sort of opposition. Social media can be a place for which a lot evil can occur. Just as bullying and harassment exist in our everyday life, they too exist online. Because ridicule and rudeness seem commonplace in today's world, individuals have become desensitized to seeing it online. Where making fun of and being rude to people were looked down on in the past has become more acceptable in today's technological conversations. It is now more difficult to stand up for those who are are receiving the abuse. Our culture has changed tremendously in this manner. Whatever happened to the idea of standing up for people and not being controlled by the media?

This idea of of standing up for others leads into the idea of compassion and its power to displace shame in the media. Compassion is an act of caring and standing up for those who are being shamed. It is some sort of level of love and kindness one individual has for another. It could be associated with Carl Roger's idea of having Unconditional Positive Regard. If people strive to have more compassion, this world, whether online or not, would be completely different. The mentality of people would move away from being okay with shaming to taking down those who are dehumanizing others.

Even though I am only one person among roughly seven billion people who exist on this planet, I can make a conscious effort to do something about what is happening to people on social media. Personally, all it may take is for one person to take a stand and say something. Instead of having posts glaze over my eyes quickly as I zip through my feeds, I could take the time to look out for those who may need a cheerful comment. One never knows of the impact a simple hello or a cheerful comment could have on the life of someone who may be currently shamed and ridiculed by those around them. If I can look outside of myself, there are always people who could use my help. I hope to be less sensitized and more alert of those around me. I want shaming to stop. No one really deserves to be treated that way.  
   
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Saturday, April 23, 2016

Facebook Project Analysis

As this semester comes to a close, I take the time to sit back and look at the so-called progress I have made while running my dad's business' Facebook page. As you might recall, the name of his business is Trigger Control Firearms Training. The purpose of this company is to allow clients/customers to be taught  proper control and handling of firearms at whatever the skill level and work towards getting their concealed carry permit.

With taking over a Facebook page that had been dormant for sometime, the intent was to rekindle the business and start bringing in some income for my dad through the interest of new and old followers of the page. To begin this process, I had to establish some ground rules with my father as to what content we wanted to focus on posting and what the ultimate goal(s) was going to be. As my dad handed the reigns over to me, I wanted to begin by getting more followers. I took this idea to my wife and I's personal Facebook page and invited all of our friends to like the page. What I thought would be a great idea due to the amount of friends we have accumulated over the years,  didn't turn out as planned. We gained an initial spike within a couple of days of posting that plea to our friends. After starting with a whopping 117 likes, over the next two or three days we raised our total to 137. The issue we had was the spurt of excitement only lasted those few days, thus leaving us with a flat plateau for a good chunk of the semester.



Once I began posting various articles and pictures over the beginning weeks, I conversed with my dad about what our target audience might be. Having this in mind would direct us in a straighter course to the outcomes we desired. The following are the three general types of people we wanted to focus on:
1. Todd is your everyday Joe. He wakes up early in the morning to head to his office cubicle where he spends eight hours a day on his computer performing his daily tasks. After a long day at work, Todd comes home and flips on the television to watch news as he eats his dinner. The hot topic of the day is the issue of gun control and what politicians are trying to do about it. Todd is someone who thinks guns are a good thing but has never actually shot one. Over the next week or two the same issue of gun control appears quite frequently. Todd decides he wants to take some beginner classes.

2. Christine and Joseph have been married for fifteen years and have three kids. They live ten to fifteen minutes outside of the downtown area are of the city in which they live. The city they live in has a typical amount of crime for its size. Christine and Joseph's neighbors have been broken-in into several times over the last few months and the two want to be able to protect each other and their kids. Joseph is a little more experienced with guns than Christine but both have their concealed carry permits. With the crime rate being a little higher than normal in their neighborhood as of late, they want to seek out a local firearms instructor for some lessons.

3. Matthew and Tiffany are partners in the police force. They have been heavily trained in the usage of using hand-guns and other firearms. They both know the importance of having a gun for personal protection and the protection of others. The two of them have often looked for ways to help promote the importance of maintaining the rights guaranteed to them in the Second Amendment. In an effort to help the community, they began looking for a reputable instructor who knows what he/she is doing. Because they are so busy with their personal jobs, they need help to train and make aware of the issue of gun control.





As the semester progressed, the posts became a little more consistent. They ranged anywhere from 2-4 posts a week. By doing this, it would keep the page's followers informed and alerted as to what was happening with the company and if anything new had risen to the service. My biggest problem this semester was getting interaction from people. Some hits did really well and others were flat out awful. I struggled to identify what people wanted. I went as far as meeting with Professor Young to discuss what kind of content would help to generate likes, comments, and reaches. The best post for the page was of my dad teaching my wife to shoot a gun for her very first time. It blew any other posts out of the water as far as reaches, etc. go. After my conversation with Professor Young, we established that people wanted more personal content: information that showed my dad in action, little tips and tricks people could know about guns, and what guns in general made the best concealed carry permit guns. When the posts were more directed and involved less steps to follow, the results began to slowly increase. 









Now that the semester is coming to a close, the data has been collected and analyzed as to how well I did in running my dad's page. What began with high hopes ended in somewhat crushed dreams. I had really wanted to make a lot of progress for my dad in regards to having another channel for him to use in gaining new customers. The amount of interaction from friends and those viewing the page was no where close to what I was hoping. Maybe, I had failed to show the significance of what guns can do for us and the importance of being certified to carry a concealed firearm. I had thought people would comment left and right as to what I was posting and to hear what people had to say. I was wrong in this area as well. Some posts were lucky enough to get just a couple likes or to reach a few people. I did partially reach my goal in getting people to verbally pronounce their interest in taking classes from my dad. When I saw people commenting and expressing their interest, I was quite excited of the possibility of this taking off!

Yet, when I really think about how this page went, I can honestly say it wasn't as successful as I hoped. I critiqued myself on all the things I could have done better and focused hardly on the areas that I succeeded at. Here is a list of few areas I feel I could have improved on/help the page to grow:
1. Better cross-promote/get people to share articles and pictures
2. Figured out earlier on what posts people wanted and really run with it
3. Help my dad establish an actual class time for those who want to take classes from him
4. Better execution of original plan
5. Boost one or more posts (pics of fake ad below)




I have grown up around firearms my whole life. I don't remember a time when my dad didn't have a job that was unrelated to guns. When I lived at home with my parents, I always felt safe, no matter what. To me, guns bring security and protection. Now that I am married and have a family of my own, I want to keep us safe from the big bad world. I took on this page, not because I am extremely knowledgeable on the topic, but know what positive things a gun can do/provide for one's life. Though this page was not one hundred percent successful, there is a good chance I may continue running the page and see if I can help it grow and bring more success to my dad. 
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Sunday, April 3, 2016

Facebook Ad


The purpose of my Facebook ad is to attract a very specific audience in the local communities surrounding the area where my father lives. The idea is to promote the business of Trigger Control Firearms Safety and help the residents in the these areas get their concealed carry permits. I recognized that when I was trying to narrow down specifications for the geographical area, the state of Utah itself was to large of an area. When potential customers go searching on Facebook, I tried to identify words that would associate with the theme of concealed carry permits. Though I chose to not go forward to purchase the real ad, the specifications within the ad could always be tampered with depending on the reach of where the company is looking to put its focus (like coming to St. George). The following are pictures of the ad developed for this company.






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Thursday, March 24, 2016

Automatic Attitudinal Response

As I have sat here over the last hour, I have contemplated and pondered what AAR's were present throughout my blog. My topics range from religion to the Zika virus. Each post was thoughtfully typed and put together. I read and reread each one. I went as far as trying to pick apart each post to find what AAR's were present. If I am honest, I struggled to identify any. Maybe it was personal arrogance or I simply failed to identify them.

While reading through numerous posts by my peers, I began to see things they identified as problems in their writings. Many of them dealt with religion and the apparent ideas that had been implanted into their minds because of their religious upbringing and mindset. So I decided to dive deeper into my religious post, trying to conjure up some AAR. After a few more minutes of deep thought, I finally identified my AAR, it was my reservation. My peers were willing to open up and not hold anything back. They allowed their thoughts to flow into their writing without much use of a filter/sensor. One class mate, went as far as admitting that he felt the Mormon church to be crazy, of course explaining why he felt that way. I could tell that was a courageous statement for him to make because a good percentage of our class make-up has to be Mormon or have some kind of Mormon-affiliation.

Myself, on the other had, has sought to remain relatively neutral, stating what I think people would want to hear/read. Maybe taking a neutral stance to show respect for all individuals because of the effort to avoid offending someone. Yet, what is posted is a heartfelt blog post. I just may not say all that I want to say pertaining to that particular topic. I have some strong feelings, especially when it comes to religion. I just backed off a lot because of that neutrality I sought. Don't get me wrong, I have a deep love for people off all faiths or even no faith. Take our conversation in class about coffee as an example. Professor Young asked us to put ourselves somewhere along a scale as to where we viewed coffee and our stance on it. I did not raise my opinion, due to the reservation I put forward. But due to religious beliefs, I choose to not drink coffee because of the health risks I have heard of and because it is a commandment in my faith to not drink it. These are the types of things that I am talking about. I hold my opinion to myself because of the reservation issue. Maybe it will take courage to truly open myself up and express more of what I think instead of finding those neutral beliefs I want to share.

Society may have some influence upon my thought process, teaching me that I need to have a sense of political correctness. I need to be reserved in expressing my writing because someone out there may be hurt because of something I say. To seek peace in whatever situation possible. Yet, to control my voice is not what the Founding Fathers would have wanted. Freedom of speech was included in the First Amendment for a reason. Opposition in thought and idea is what makes America so grand. This country teaches people to be diverse and unique. No two people are exactly the same on this planet. So that should carry over to my ability to share what I have to say. I am entitled to my thoughts and beliefs just as much as the person that I met in the grocery store.

If my thought process is to be reserved, then in order for me to fix this AAR, I need to insert a solution(s) into my writing. Though the solution may be simple, it is easier said then done. This style of writing is something that has caked up over the years of being in schooling and writing the numberless amount papers required of us as students. The solution needs to be a willingness to risk and trust my readers as I begin to open up about the thoughts I have pertaining to the different topics. I hope people enjoy my writing now, but I am sure they would appreciate if I shared my thoughts in a deeper manner. Their respect for what I have to say may equal the respect I share for their thoughts. As I continue to write on my blog, I will make a concerted effort to open up more in my writing and share those deeper/more intimate thoughts I may have pertaining to life.
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Monday, February 22, 2016

Well Informed #3- Religion 3.0

When the U.S. Constitution was being written in the 1700's, the Founding Fathers sought to declare what would be some of the most important building blocks for which America would be able to stand on throughout time. These fundamental truths would be what separated the United States from many countries, if not all, around the world. America would be looked at as the promised land, so to speak. Right now in our country, several of these fundamental building blocks are being challenged by members of society and government officials. Among those, religion seems to be the topic everyone has some sort of opinion on.

According to the First Amendment, it states, "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof..." This means that citizens of this country are guaranteed the right to worship whatever they wish and they shall not be persecuted because of it. If one wishes to practice religions such as Buddhism and Judaism, they are entitled to do so. This simple idea of worshiping one's God(s) is the very reason why America exists today. The Pilgrims sought to settle in this land after they left their homes due to religious persecution. They wanted a land that would promise them religious freedom.

https://www.law.cornell.edu/constitution/first_amendment

In today's society, there has been a massive separation between church and state. Separation of church and state means that the government does not recognize or favor any particular religion/faith over another. If this country was founded on the principle of religious freedom, one religion should not be favored or disfavored any more than the rest of the religions. The idea of separation of church and state does have its gray areas. According to Dictionary.com, it states that the Supreme Court has banded prayers from being said in schools but has displayed Christian Nativity scenes on government grounds. The topic in my mind seems to be nothing close to black and white when it comes to the idea of separation of church and state. 

http://dictionary.reference.com/browse/separation-of-church-and-state

Religion to me, no matter the faith one practices, teaches correct principles. It strives to help individuals become kind and loving. It teaches people to strive for what is good in life: to simply be a good person that treats others with love and respect. You have faiths that preach the gathering of saints in church buildings on designated days. There are faiths where individuals practice their beliefs to themselves. No matter the style that is practiced, good principles are being taught and followed. 



I am a very religious person. I was raised in a LDS household and was taught simple principles such as treating others with respect and love. As I have grown older, I made the conscious decision that religion to me was something that made me a better person. When I chose for myself that I wanted to live my life within the LDS lifestyle, it filled a whole in my soul. I served a two year mission in London, England. Since London is the melting pot of the world, I came to to meet wonderful people from all different backgrounds. I spent many hours talking and getting know people within various religions like the Muslim faith. The Anglican faith is the national religion for England in which many citizens associated themselves with. These two religions are just two of many that I came to understand while living among those people. Due to this experience, I have come to appreciate, understand, and love people from different backgrounds with different religious practices. In my mind, I felt that if I wanted to share what I believed in with others, I needed to be willing to listen to what others believed. I am amazed by the amount of similarities various religions have throughout the world. 

Today's society has taught individuals to become offended if something around them is different from what they are accustomed to. If people choose to not believe in a God and or follow any certain denomination that is entirely their choice. I understand and accept the theology of those individuals. If I strive to do that for others, I should have the ability and right to worship in the way that my faith teaches me to do so. People should not be offended when others strive to live by what their religion teaches them. America is a religious free country and should remain that way. Things like removing the phrase "One nation, under God" from our Pledge of Allegiance takes away from what our Constitution teaches us. 

Religion gathers people. Religion teaches individuals good principles. Religion is a constitutional right.   


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Wednesday, February 17, 2016

On the Media #3

Pestilence In A Warming World

Global epidemics have always thwarted planet earth with their ugly faces and disastrous intentions. They sweep across the land bringing panic, sheer horror and ultimately death. The last epidemic that swept across the borders into the United States was that of Ebola. It murdered approximately eleven-thousand people through its short tenure. Now, in 2016, we meet a new face that has disastrous intentions to bring more pain and suffering to humanity. That new face is called the Zika Virus. This virus, like the West Nile Virus, is being transported about by mosquitoes. Yet, the hosts of the two viruses happens to be different types of mosquitoes. 




In the audio clip I chose from On the Media, Bob Garfield introduces the idea that climate change is the root problem for this epidemic breaking loose. He states near the start that due to the earth's climate temperature rising, it is proving to be the perfect breeding ground for the mosquitoes (Aedes Aegypti) who carry the virus. 

Garfield then introduces David Hasemeyer, staff writer for Inside Climate News, who recently spoke about the connection between climate change and the uproar of the Zika Virus. Hasemeyer spoke of the finding of this mosquito back in the year 2013 in Central Valley. He said scientists were puzzled because these mosquitoes were normally found in hot and humid climates. They later identified Central Valley to be an ideal location for these mosquitoes to breed because the temperature there was on the rise and the area was in drought. Bob Garfield, like many others, associate the birth place of mosquitoes to be in pockets of standing water. Hasemeyer agrees with this idea that Garfield has but identifies that these particular mosquitoes were able to populate because humans were storing their water in open containers or barrels and the mosquitoes had access to that water. 

Hasemeyer also made mention of two other diseases that have been thriving due to the rise of our climate's temperature. Those diseases are Lime Disease and West Nile Virus. 

People have become very skeptical in believing the information that has been put forth to the public about climate change. They feel that it is all a hoax and are not sure where to turn for correct information. Garfield asks Hasemeyer to give a credible description from the scientific perspective for the public to believe. Hasemeyer explained that climate change is a key element in the outbreak of the Zika Virus. He goes on to further explain that the Zika Virus needs to be treated as an opportunity to teach the public about the reality of climate change.    

Both issues discussed in the audio clip are real problems that our nation and world are facing. There is a global epidemic with this Zika Virus spreading rapidly throughout the human population. People's lives are at stake and not enough people care to know about what is going on. Issues like this never phase people till it strikes close to home and it may be too late to search for solutions. Climate change is a key element to this spreading epidemic and yet people don't seem to care about it either. This issue has been proven to be real. It’s no longer some made up story told by our government to scare us, but an actual issue that is affecting our way of life. If issues like these don't shake humanity to its core, what will? Apparently disasters like Hurricane Katrina didn't have the effect it should have.

As I wrap up my post, I want to give a few last thoughts pertaining to my feelings in regard to the Zika Virus outbreak. I have come to notice that humanity loves to claim that ignorance is bliss. People love to hind behind the curtain of innocence because they feel safe and can use it as a crutch to avoid knowing what it happening out in the world. The problems we face, like this epidemic, scare people. They would rather live their life not knowing what is going on around them so they can live their lives with no problems and worries. Yet, the world needs people to be aware of what is happening. People need to understand that climate change is presenting new possibilities for diseases to spread, etc. We contribute to the very problem we are scared of. Sooner or later people will come to realize that ignorance is not bliss because all of humanity, sooner or later, will face the problems the world is presented with.   




http://populationgrowth.org/climate-change-here-and-now/




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Monday, February 8, 2016

Well Informed #2- Learning 2.0

What is happening to American education? People all across the country are pointing their fingers at a number of different so-called causes to this national dilemma. All I heard growing up was how far behind America was in educating its young people. Countries like Japan and South Korea reigned when it came to having supreme educational standards. They left countries like the United States behind in their wake, not giving them much of a chance to catch up. Is there much that can be done from our point of view to help the aching and suffering school system of America?

As I reflect back on my grade school, middle school, high school, and university years, I find myself imagining specific teachers that I gravitated towards when I attended those specific institutions. I bonded with these teachers because I felt they cared about me and my education. Yes, they had their handful of students, like myself, who they looked out for. Yet, I made certain connections to teachers who I felt where genuine in their teaching and sought to help me get the education I needed. These teachers wanted me to be the next Bill Gates, Mark Zuckerberg, Warren Buffet, etc. of the world. When I think of the success I've had so far in my education, I resort back to those teachers and the lessons they taught me.



If there are good teachers/professors out there who care for and do everything within their power to help an ailing student, why does the education system suck? I mentioned earlier that people are pointing their fingers at all sorts of sources for this problem: teachers, funding, lack of interest of students, priorities, etc. These are just a handful of possible reasons why schooling results tend to be withering away. I just want to give my thoughts on a couple of these reasons and share whether or not I believe what is being said.

In an article posted by Forbes.com, it said the reason why so many students struggle in areas like reading and writing is because the teachers teaching them are "not very good themselves."  The author, George Leef, continues in his article by convincing his audience that the requirements and standards to become a teacher are not as high as they should be. He went as far as to say that a good portion of the teachers hired on are near the lower end of the totem pole. Leef then states another problem he found, "But if the product of these schools is so poor, why isn't there any pressure for serious change?" His response to this question taints the appearance education executives by saying they are happy with where they are at and don't want change to come. In Leef's viewpoint, the solution would be to change the standard for those who can teach and those who can't. He references the route Japanese teachers take in order to teach. There are no education degrees. People graduate in specific fields and then seek to try to be an educator. A solution that seems to be working.

http://www.forbes.com/sites/georgeleef/2013/10/24/a-key-reason-why-american-students-do-poorly/#54e9c8d84753

The other possible problem I wanted to address is a lack of interest coming from the students. These thoughts won't necessarily be backed up by articles or facts, but as a current student, I feel I have a smidgen of  credibility. Ever since I was a little kid, I wanted to do well in school no matter what. I worked my butt off to earn all the A's and A-'s shown on my report cards. I have wanted and still want to see what I reaped from the my own blood, sweat and tears. Yet, I look at others and I don't see that same will to succeed in school. In middle school and high school, a good portion of kids just desired to get a high enough grade to pass so they could move onto the next grade and play sports. This just wasn't the typical amount of students who struggled with this problem, it was a great deal of kids, who I knew to be smart, but just didn't care for school. Whether their focus was on making as much money as they could or other reasons, I just didn't understand why they did what they did. The importance of education can be taught from all sorts of people: parents, teachers, friends, etc. All someone needs is just an individual who is willing to show a sense of love and commitment to those students.

After I have harped on the education system for the last hour, I desire to share my final thoughts on the topic. I know that this country is struggling when it comes to educating its citizens. Results continue to fall for whatever the reason may be. I know there are solutions out there, but the real question is are people willing to make an effort to fix this problem? Maybe it is as simple as increasing the wages of the teachers, to give them more motivation to perform their best work. Or maybe, the solution is to change to workplace so that educational degrees, and specifically college degrees, have more of an impact when hiring employees. That would require for degree standards to raise, but if one is to have success in real life, effort and hard work are required. Learning is an essential aspect of life. No one can go anywhere or really do anything without it.

#learning
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Monday, February 1, 2016

On the Media #2

DETECTING TERRORISM ONLINE RAISES LEGAL QUESTIONS

The War on Terror is being fought on many different fronts. Men and women have been fighting in the Middle East for over a decade, trying to crush the heart of those who attacked us on 09/11. Self-claimed members of radical groups have popped up all across the country committing terrorist acts and making the general public afraid of what could happen to them. Then there is the front which takes place on every electronic device owned in this country. Terrorists have moved the war onto a new battlefield and that field is the World Wide Web. Just as the leaders of this nation have devised plans to counter-attack across the other fronts, they seek to find solutions and strategies to this epidemic that has been started on the social web.

In January, top executives of companies such as Apple and Twitter met with officials from the U.S. Government to discuss the threat of online terrorism. These leaders were aware of the dangers that could and were already happening online. They sought out answers to this complex scenario that the country had found itself involved in. A proposal was made that would allow for the creation of an algorithm that would search the public social sites for signs of those who could be associated with radicalization. To help those who would be tracking the data collection, a sort of "credit score" would be assigned to individuals, indicating where on the threat meter one would reside. This algorithm would be set up to dissect the content of individuals across the country, identifying certain trigger words that would add or take away from one's score. The issue the leaders were finding could be summed up into one question: was it illegal? 

Bob Garfield discussed this meeting between the government and top executives with Karen Greenberg, Director of the Center on National Security at Fordham University School of Law. He begins the interview by asking Greenberg her opinion about whether the algorithm is legal or not and what the government could really do if a threat was detected. She begun by referencing the Edward Snowden dilemma and how the government has already started implementing programs to counter-attack terrorist threats. She continues on to talk about what kind of information the government can gather with or without a warrant. 



Greenberg later identifies what the judicial system has identified as followers of ISIS here in America:  troubled youth who desire to be called terrorists and who want to shed the loneliness they feel. She goes on to state she feels the courts will strive to avoid "laying down the hammer" on the individuals but seek to give them rehabilitation as a way to deal with the radical ideals they have. Yet, when there is always push back against ideas like this algorithm being put into place. She did say the government will not go down without a fight. They, the government, want to maintain this idea of gaining and maintaining control. She finishes by stating if people would be more willing to understand and make good judgments regarding the interpersonal relationships they have, there would be no need for this algorithm. 

In identifying the meaning of this audio clip, I interpreted it be that while the federal government is searching for ways to prevent terrorist attacks, they are looking for ways to gain more power over the citizens they are supposed to serve. It is the same concept as wire tapping American citizens' electronics to gather intelligence. They have a desire to do good and serve, but the way they go about it is unlawful (if considered parallel to the wire tapping issue). There was a solution given to this idea which would eliminate more power given to the government. The solution is that American people need to stick up for their rights and be aware of what is going on around them. If people would simply be willing to understand and seek to develop their relationships, possible threats could be avoided. 

As I listened to this audio clip, I tried to understand both sides of the coins. I wanted to understand what an algorithm would do in helping this country. If the government went about obtaining the information they gather legally, would I be okay with? From the other perspective, do I actually like the government having their meddling fingers in almost every aspect of my life?  There are so many factors that can contribute to the veracity of the story. I would like to think I'd try to make a difference and follow the suggested ideas made mention by Greenberg.

It is difficult to takes sides on such an issue, but I associate my feelings and opinions for this situation to similar thoughts I have about the Edward Snowden scenario. I try to make a fair assessment of whether or not the government would be doing good by putting the algorithm into practice. Yet, do they do it legally? Do they really obtain that many warrants for all the intelligence they collect? I have to say that I side against giving the government the power to operate such a tool. I just see the government inserting themselves to much into my personal life and into the personal lives of those around me. I desire to feel safe when I turn on my computer and not have to wonder if the government is tracking my every move. As an American citizen, I desire to feel free. I want to have the liberty that is promised to me and not be secretly enslaved by an algorithm. 



  

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Wednesday, January 27, 2016

Social Media Campaign Plan


Title of Facebook Page: Trigger Control Firearms Training

Theme/Mission Statement:

The training solution for everyday people and families. Regardless of your experience level or knowledge of firearms, we are here to help you become confident and comfortable with your choice in personal security, recreational, and other shooting options.

Market Personas:

1. Todd is your everyday Joe. He wakes up early in the morning to head to his office cubicle where he spends eight hours a day on his computer performing his daily tasks. After a long day at work, Todd comes home and flips on the television to watch news as he eats his dinner. The hot topic of the day is the issue of gun control and what politicians are trying to do about it. Todd is someone who thinks guns are a good thing but has never actually shot one. Over the next week or two the same issue of gun control appears quite frequently. Todd decides he wants to take some beginner classes.

2. Christine and Joseph have been married for fifteen years and have three kids. They live ten to fifteen minutes outside of the downtown area are of the city in which they live. The city they live in has a typical amount of crime for its size. Christine and Joseph's neighbors have been broken-in into several times over the last few months and the two want to be able to protect each other and their kids. Joseph is a little more experienced with guns than Christine but both have their concealed carry permits. With the crime rate being a little higher than normal in their neighborhood as of late, they want to seek out a local firearms instructor for some lessons.

3. Matthew and Tiffany are partners in the police force. They have been heavily trained in the usage of using hand-guns and other firearms. They both know the importance of having a gun for personal protection and the protection of others. The two of them have often looked for ways to help promote the importance of maintaining the rights guaranteed to them in the Second Amendment. In an effort to help the community, they began looking for a reputable instructor who knows what he/she is doing. Because they are so busy with their personal jobs, they need help to train and make aware of the issue of gun control.

Cross Promotions/Tactics/More Compelling Ideas:

1. Make sure the company slogan is on the Facebook page
2. Have a hyperlink to my dads official company page
3. Cross promote by maybe creating an Instagram account or use my personal Instagram account to post content on Facebook
4. A possible redesign of the page

Facebook Page URL: https://www.facebook.com/triggercontrolfirearmstraining/

 
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Monday, January 25, 2016

Well Informed #1: Racism 2.0

"I have a dream that...little black boys and little black girls will be able to join hands with little white boys and white girls as sisters and brothers."- Dr. Martin Luther King Jr.



Just this past week, members of this great country were given the opportunity to commemorate the life of one of America's greatest hero's. This was a man who defended an idea and belief to his death. This idea of equal rights for all was not just shared by Dr. King but shared by human beings around the world, no matter the color of their skin.

The Merriam-Webster Dictionary defines racism as the "poor treatment of or violence against people because of their race" or "the belief that some races of people are better than others." Ever since slavery was introduced upon American soil, the idea of white dominance had taken flight. From that time till the ending of segregation, blacks were the ones receiving the whippings (literally and figuratively). As America began to adapt to the new lifestyle of equalization, racism never quite left as so many hoped it would.

In today's world, the evidence of racism still exists as it looms over this country's society. It has taken on a new shape as society has evolved over the last fifty to sixty years. Those in whom believe their race to be of some sort of superiority are finding ways to belittle those in who they deem to be of less value and worth. Unfortunately, those with black skin are still experiencing the brunt of the attack and yet it again, it is the whites who lead the charge.

As I began writing this assignment, I went to my Facebook feed to see what I could find on the topic of racism, hoping the content was fighting against it not adding wood to the fire. To my dismay, I found no such posts from my friends, family and acquaintances on the topic of racism. I then decided to search particular hashtags, such as #racism, #racismisreal, and #mlk2016. There was a numberless amount of posts with these hashtags, indicating there were people who care for all people regardless of skin color. The posts were anywhere from  memes to articles to blogs. People of all statuses were chiming in and using their voice to share their opinions on what was happening out in the world and especially here in the United States. I would like to share a couple of those posts and elaborate on my thoughts about them.



Post #1- 
http://www.usworldreport.com/what-actual-racism-looks-like-h/#

This particular video clip shows an act of violence as a result of pure racism. A sister and a brother were walking through a park in Indianapolis, Indiana. The two were of Caucasian  descent. As they made their way through the park, a group of black females began to gang up on the two siblings. Since the sister was older and bigger than her brother, the gang focused in on her. The ring leader began violently punching, kicking and pulling the girl's hair out. After getting out of the situation, the white girl grabbed her brother's hand and began walking away from the group. Soon after the siblings got a few yards away, the ring leader chased them down and again began attacking each sibling; throwing the young boy to the ground. As the "excitement" was happening, you could hear the crowd continue to cheer on their leader as she walloped on her prey. Eventually the gang let the two go and the video stopped. I couldn't help but feel sick to my stomach as I watched that video clip. I was heart broken to see so many people gang up on other helpless human beings and physically/emotionally abuse them.

Post #2-
http://www.cnn.com/2015/06/18/us/charleston-south-carolina-shooting/index.html

Last summer, a shooting took place at a church in Charleston, South Carolina. A young, Caucasian man had attended a Bible study class which consisted of all black people. After spending some time in the class, the man rose to his feet and declared that he was there to kill black people. He had opened fire and killed nine of the individuals who were attendance. This story instantly became national news. Society began to mourn because of this violent act that had taken place. An act that was purely out of hatred for a race that was deemed less than that of the shooters.

Racism is a horrible thing. It has lead many individuals to commit horrendous crimes against other people. Individuals with racist intent don't take the time to get to know those who are different from themselves. They don't take the time to understand and appreciate the differences. I have spent time with many people from all over the world. I have been among Africans, Indians, etc. and I love them and their culture. They have taught me valuable lessons and I look at them no differently than I would my friends. As a matter of fact, many of them are my friends and I am grateful to know them. Racism is a problem that can only be solved on an individual basis. As people take the time love others and view everyone as equals, then change will come. It has got to start somewhere. So why not choose to make a change in society by sharing my thoughts and feelings through social media? No harm in my eyes.




Posted by Unknown at 9:43 PM 2 comments:
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Tuesday, January 19, 2016

On the Media #1: Why One Mexican Journalist Said 'No' To An El Chapo Exclusive

The On the Media clip I chose to listen and respond to for this week's assignment was called Why One Mexican Journalist Said 'No' To An El Chapo Exclusive. El Chapo has been a hot topic among news stations across the country ever since his interview with celebrity actor Sean Penn. Due to the trending topic of El Chapo, this audio clip was an interview between On the Media's Bob Garfield and El Universal's Raymundo Riva Palacio (featured below). Palacio happens to be the man that declined the chance to interview El Chapo. This exchange dives into Palacio's side of the story and how he really feels about saying no to interview one of Mexico's most influential people.


 In 2008, Raymundo Riva Palacio was the managing editor for one of Mexico City's biggest newspaper companies: El Universal. In the same year, Palacio was given the chance to have an exclusive interview with El Chapo. This was a man who could be found in the higher ranks of the Mexican drug cartel world. Palacio knew immediately that this was a story he did not want to write. 

In backing up his answer to say 'no,' Palacio used three reasons to support his choice. First, he felt the interview with El Chapo was a trap. He wanted to take whatever safety precautions he could in order to protect himself and everyone else that would be involved. There was a real possibility that El Universal would be brought right into the heat of the cartel wars. The realization that the newspaper company could be seen as taking sides in a messy battle would result in having targets placed upon their backs by rivaling cartels. He understood no journalist would make it out alive if the interview took place. 

Secondly, Palacio knew that once a deal had been struck, things were to be done a certain way. The common phrase "my way or the highway" seems to sum up El Chapo's personality. This in itself would send up red flags in any Mexican journalists' mind. He said in the interview that El Chapo would be using the newspaper company as his personal mouthpiece. He could say what he wanted when he wanted to say it.

Third, there was no threat from the publisher to get the interview and story done. Garfield asked the question about the possibility of having the newspaper lose a ton of money. Palacio responded confidently that the publisher said it would not be an issue. 

In trying to understanding the meaning behind the interview, I tried to look at it through various contexts: psychological, social, and cultural. By using the contexts, the meaning to me becomes simple; when deciding whether or not to do something, avoid the choice if the risks outweigh the reward. It was a theme I identified throughout the interview. Palacio's reasons to why he did not take the interview are evident to this meaning. I want to delve a little more into the various contexts to help clarify how I identified the meaning.

To begin, I tried to understand what was going on in the mind of Raymundo Riva Palacio in 2008. He shared with Bob Garfield several times how dangerous it would be to have an interview with El Chapo. He specifically made mention of the numerous deaths that had taken place of journalists at the feet of El Chapo. I can only imagine the fear that had been built up inside of him over the years as he was exposed to situations like that. For reasons such as these, the mental make up that Palacio had shaped, helped to form and mold the psychological context of the interview.

Palacio had seen how El Chapo manipulated journalists, etc. into becoming his puppets. He knew that El Chapo had an advantage in the social world of Mexico because he controlled so many of them. When one person has so much influence, change happens. People start to identify who controls what. Palacio understood this and knew he nor anyone that worked with/for him should be associated with El Chapo.

The final context that I wanted to address was the culture aspect of the situation. I wanted to compare American journalism to Mexican journalism. In the beginning of the audio clip, Bob Garfield began by telling a brief synopsis of the Sean Penn experience with El Chapo. As he continued, he identified a key point of American journalism and that is Americans will do anything and everything within their power to get what they want. In this case, we heard the bit of envy displayed because by a journalist who wanted to be the one to have that exclusive interview. To me, just basing my opinion off of the nine minute audio clip I listened to, Mexican journalism seems to be on the opposite side of the spectrum. They didn't want the interview due to the threat of losing their lives. Where as the Americans wanted the opportunity to cross the line and put their life at risk to get valuable information. I'm not sure a newspaper company would stay in business if they weren't printing the top stories, but we can see that the publisher of El Universal in Mexico City was okay with Palacio not pursuing the story.

In conclusion, I wanted to wrap up with some final thoughts I had about the interview and what I will take away with me. I was taught that as a journalist, it is your responsibility to bring the news to the people. Sometimes that would require long days, poor weather and hazardous conditions. When becoming a journalist, you accept and understand this requirement. Yet, as a human, the well-being of yourself and others plays an important role too. So now a journalist is faced with the decision of fulfilling the requirement of being a journalist or making sure that one is out of harms way. If I were to put my self in Raymundo Riva Palacio's shoes, I would have reacted in a very similar manner. To me in this particular incident, knowing my life could very well end, I'd make sure I avoided the situation that would bring that catastrophe upon me. The risks outweigh the reward. 
Posted by Unknown at 12:01 AM No comments:
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Monday, January 18, 2016

Facebook Campaign Page Idea

For this social media campaign assignment, I want to take over the Facebook page for my dad's company: Trigger Control. Through this company, my dad helps our fellow Americans by teaching concealed carry permit classes and gives personal instruction for those who desire it. Growing up around guns has helped me appreciate the importance of being able to exercise the Second Amendment of the U.S. Constitution. By managing his page, I hope to not only grow his business but to share my voice with others by informing them how important it is to keep and exercise our Second Amendment.
Posted by Unknown at 7:27 PM No comments:
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Wednesday, January 13, 2016

Assignment One: #SOTU, Comm 3480

As I take some time now to reflect on my experience of watching my first State of the Union Address, I sit here contemplating over what I should say. I have the desire to be able to express my honest and personal opinion of the speech. I went into the this having pre-conceived notions of what I would hear and how I would feel when I listened to President Obama. In all honesty, I walked away from the speech with a different conclusion than I thought. In writing the rest of my response to the speech, I hope to express all these notions in an adequate manner.

In the days and hours proceeding the speech, I had heard somewhere along the grape-vine that Obama's final address would be of the legacy and successes he has had during his tenure as the President of the United States. Depending on the side one supports, Obama would be seen as either tooting his own horn or expressing the success the nation has had while under his regime. The speech in my eyes was actually a combination of the two. Going into the speech, I had anticipated the event to be solely that of tooting one's horn. I stand corrected and also surprised. Though I do not agree with many of President Obama's policies, I found myself agreeing and supporting a few he expressed in his speech. For example, he mentioned the importance of lowering tuition for college students and going as far as paying for the schooling of those who attend a two year community college. Attending a community college was the route I took and so that part of his speech had a personal effect on me.

What rhetoric stirred things up on your social feed?

Political comments appear very rarely on my wife and I's Facebook account. We have friends from all various backgrounds who believe and express different ideas. From the pool of friends that we share, I expected to see a fair amount of comments on behalf of the State of the Union. With all of the anticipated remarks, I assumed the majority of them would be from the eyes of Conservatives, taking shots at what President Obama had to say. The speech came and gone and I was left with a total of two comments. One was a snapshot of President Obama on the television screen with the caption saying, "State of the Union. @whitehouse." The second post I saw was of this picture.


The funny thing about this particular post was that the comment came from a friend who is lives in Finland. This got me thinking about why so very few of my friends poste about the speech on Facebook and how no one I follow made a remark on Instagram. I think a good portion of it is that people simply just don't care or have any desire to know about what is happening in the political world. Others I would say are to afraid to express their personal opinions and beliefs on a social media website or app. I can understand why these people feel the way they do because I am one of them. I think that the fear of being ridiculed for certain beliefs is quite present. 

Were you affected by the rhetoric and/or your social media feed? 

To be completely honest, I was rather looking forward to seeing the buzz on social media around the State of the Union. I was curious to observe the thoughts of others throughout the speech. I have to say I was a little disappointed when I only noticed only two posts from either of my two social media platforms. With the posts being few and far between, I took to searching the #sotu to find out what the nation was having to say about the speech. Through Facebook, I found that the majority of posts were fairly even in regards to those who would call themselves "Obama-haters" and those who think Obama was/is the greatest president since Lincoln and Washington. I noticed words such as joke, stupid, and greed in reference to putting Obama in a negative light. Yet words like optimism and hope were said that helped shine positive light his direction.

I need to give credit where credit is due. President Obama is a very good orator. He has a way with words, or at least his speech writers do, that allows him to connect and inspire his audience. I have never seen so many people out of their seats and applauding during one speech; maybe all of the State of the Unions are this way. I felt he did a great job at convincing those who still fully support him and his policies. As someone who doesn't share the same political views, I didn't necessarily feel a change within myself. I did mention earlier that there were a few points he said which were common ground between ourselves. Yet, for some strange reason this lady was the topic of just as many posts as Obama. Go figure.



Posted by Unknown at 11:48 PM 4 comments:
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Blog Archive

  • ▼  2016 (13)
    • ▼  April (3)
      • Final Post
      • Facebook Project Analysis
      • Facebook Ad
    • ►  March (1)
      • Automatic Attitudinal Response
    • ►  February (4)
      • Well Informed #3- Religion 3.0
      • On the Media #3
      • Well Informed #2- Learning 2.0
      • On the Media #2
    • ►  January (5)
      • Social Media Campaign Plan
      • Well Informed #1: Racism 2.0
      • On the Media #1: Why One Mexican Journalist Said '...
      • Facebook Campaign Page Idea
      • Assignment One: #SOTU, Comm 3480
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