The purpose of my Facebook ad is to attract a very specific audience in the local communities surrounding the area where my father lives. The idea is to promote the business of Trigger Control Firearms Safety and help the residents in the these areas get their concealed carry permits. I recognized that when I was trying to narrow down specifications for the geographical area, the state of Utah itself was to large of an area. When potential customers go searching on Facebook, I tried to identify words that would associate with the theme of concealed carry permits. Though I chose to not go forward to purchase the real ad, the specifications within the ad could always be tampered with depending on the reach of where the company is looking to put its focus (like coming to St. George). The following are pictures of the ad developed for this company.
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